Thursday, May 7, 2009 | 10:45 AM
The European Commission is hosting the first ever EU SME week. The tagline - "Small Business, Big Ideas" - aptly captures the excitement of a small business, and Google was one too just a few years ago. Now we offer online advertising solutions that many of today's SMEs use as part of their marketing strategy. While the local or national market is a great start for any business, clearly the single market (and beyond) should be the ultimate growth ambition of European entrepreneurs.
And the opportunity is clearly there. We've noted on this blog before that - according to recent Commission estimates - only 7% of EU consumers had shopped cross-border. How does the picture look from the seller's perspective?
In any event this is a figure that both we and the Commission would like to see increase. And more choice for consumers is a good thing too. To that end, we have increased our efforts to educate AdWords advertisers about how they can attract consumers from across borders to their websites by expanding their advertising campaigns internationally. AdWords specialists recently held online web tutorial sessions in 4 languages open to advertisers in 7 EU countries, offering tips for how to expand their reach across borders. We invited thousands of advertisers in the EU to these live sessions and will make recordings of these trainings available online. This month, we're going to post international campaign expansion tips on Google's European Inside AdWords blogs (check out the Swedish Inside AdWords blog for an example), spreading the word for how AdWords can support the entrepreneurial ambitions of SMEs in the EU.