Bringing the world's lost books back to life

Monday, September 7, 2009 | 12:03 PM

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Today I am attending the European Commission's information hearing in Brussels on Google Books's agreement with American authors and publishers. This offers us a wonderful opportunity to clear up misunderstandings and further explain the opportunities offered by the US Agreement. All of us, on both sides of the Atlantic share the same crucial goal - to bring millions of lost books back to life.

If an American court approves, readers in the U.S. will be able for the first time to search, preview and buy online access to a great number of out-of-print books that were scanned as part of Google Book Search. A new non-profit registry will be set up to locate these in copyright but difficult to find books' rights holders and collect and distribute revenues to authors and publishers.

This hearing shows that European libraries, authors, publishers and users are grappling with the same issue of how to open up access to the world of knowledge contained in books. In recent weeks, we noted several important measures of support. We are already working successfully with libraries around the world, including in France, Belgium, the UK, Switzerland, Germany and Spain, insuring that our digital library includes works over 100 languages. I was particularly pleased to hear our Ghent Library Partner Sylvia van Peteghem talking about how together we have worked to allow viewers from all over the world access to her institution's priceless public domain collection. Last week, Mario Resca, General Director of the Italian Ministry of Culture, expressed a desire to partner with us to find ways on best valuing the Italian public domain books collection. Support from the Italian authorities represents an important step forward to demonstrating how our Books project can further benefit Europe.

While anybody is allowed to digitise and distribute out of copyright, so called public domain works, pose no legal problem free of charge or for a fee, what's really at stake are the fate of the vast majority of books -- by some estimate up to 80 percent of the total - which are in copyright out of print and hard to locate. These works are not sold through bookstores or held on most library shelves, and yet represent an important repository of the world's knowledge and culture. Often it is difficult to identify or locate the copyright holder. If the author has died, who holds his rights, his wife, children or another relative?

The agreement announced in October 2008 between Google and a broad class of copyright holders in the United States will dramatically expand access to out-of-print books, creating new revenue opportunities for authors and publishers. The new registry should help reduce the number of in-copyright works whose owners cannot be identified or found because authors will have a concrete economic incentive to come forward, claim their works and then earn money. For books that are in-print, the agreement would offer new distribution opportunities to copyright holders in the United States.

European authors and publishers whose books have been scanned from an American library may benefit from the new revenue that will come as American readers discover and purchase their books. They can register with the new registry to control and profit from online access to their books, or, just like American authors, they can choose to opt out. The registry will also benefit rightsholders by helping potential licensors for Europe reach out to rightsholders and negotiate agreements to license works in the EU. But no readers outside of the United States will reap the benefits American readers will see-- because the agreement is under U.S. law, it can by nature only govern what happens within the U.S.

In this context, we are delighted to see that the EU Commissioner for Information Society and Media Viviane Reding recently added her voice to the debate welcoming calling for Europe to act. "Google Books is a commercial project developed by an important player," she said. "It is good to see that new business models are evolving which could allow bringing more content to an increasing number of consumers." We agree. The bottom line conclusion from today's hearing is clear and straightforward: Europeans, not just Americans, should be empowered to rediscover long lost books.

Posted by Daniel Clancy, Engineering Director

Europe unveils ambitious digital agenda

Thursday, September 3, 2009 | 9:01 PM

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European Commission President Jose Manuel Barroso today unveiled his platform to win a new five year term in office. He promised that the Commission will work for a successful exit from the financial crisis, tackle climate change and advance a "people's Europe".

For us at Google, the most important signal was the scale of his declared ambition to spur a digital revolution. The President's paper repeated the word "transform" nine times and "radical" four times - a "Europe committed to the radical transformation towards a knowledge-based society" is, for Google, an essential starting point to address huge societal challenges we face.

The paper emphasises the need to invest in the new skills for the jobs of tomorrow, and sets an ambitious program to bring fast speed Internet across the European Union. Importantly, Barroso aims to bridge the divide between Europe's digital haves and have nots. Naturally, we are particularly excited that the "Commission will develop a European Digital Agenda (accompanied by a targeted legislative programme) to tackle the main obstacles to a genuine digital single market," echoing recent calls made by the European Digital Media Association EDiMA (Google is a member).

But we would have liked to see more analysis of the new dynamics of innovation. Presiden Barroso's platform avoids mentioning the academic insights to be found in works such Wikinomics or We Think. Social networking media (such as Facebook and Twitter) are transforming the way people communicate and organise. These collaborative sites are powerful engines both driving forward economic growth and for addressing the big societal challenges the Commission wants to address. As we move forward, Google will discussing these opportunities with policy makers.

Posted By Simon Hampton, Director of European Public Affairs