We’re strong believers in the benefits of the Internet for young people, whether in the classroom, at home, or out and about. But we also know that like all technologies, the value of the Net is what you make of it. If you’re a parent (and many of us here at Google are), then you want to ensure that your kids can navigate the web smartly and safely.

That’s why today we’re pleased to become a founding member of European Commissioner Neelie Kroes’ Better Internet for Kids coalition. The new coalition brings together a wide range of technology companies with diverse experience in protecting children online. We’ve committed to working together and sharing our expertise to achieve a better Internet for kids.

Over the years, we’ve dedicated significant engineering and educational resources to providing families with choice, transparency, and security. Our SafeSearch Lock enables parents to block offensive content; our flagging system and Safety Center on YouTube provide an easy way to report abuse and find support from professionals. We also regularly run pragmatic digital literacy campaigns - the most recent being our “Good to Know” initiative (in English and German), in partnership with citizens’ advice organisations.

We’ve learned a lot in the process - but know that on the ever changing web, it's important to work with others to keep on top of the challenges. We’re looking forward to getting started with this new initiative, and we encourage other companies across the spectrum of the technology business to get involved too.